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San Diego Luxury Market Update
April 22, 2025

Mid-April check on momentum across San Diego's coastal luxury communities — what's absorbing, what's sitting, and where the real opportunities are right now.

Jon Granston
Jon Granston
Apr 22, 2025 · 4 min read
San Diego luxury real estate market update April 22 2025

Three weeks into April and the pattern that has defined San Diego's luxury market through Q1 continues: supply is tight, qualified buyers are active, and the best properties are getting absorbed quickly. Here's where things stand across the communities I watch most closely.

The Supply Picture

New listings continue to come to market at a pace below what I'd expect for a typical April in a healthy supply environment. Sellers who were waiting to "see what happens" with rates in Q1 are beginning to list — but not yet in numbers sufficient to satisfy buyer demand. The result: anything well-priced and well-presented continues to receive serious buyer attention within days.

If you're a buyer in the $2M–$5M range and you've been waiting for inventory to improve, it's happening — slowly. But the best properties are still moving fast. Don't wait for more options; move when you find the right one.

Rancho Santa Fe — Estate Market Heating Up

RSF is showing some of the most interesting dynamics I've seen in this market in 18 months. The LA-to-SD buyer flow I've been tracking since late 2024 is accelerating — particularly in the $5M–$12M range. Buyers from Pacific Palisades, Malibu, and Bel Air are increasingly treating Rancho Santa Fe estates as equivalent lifestyle at 40-60% of the price. If you own in The Covenant or Cielo and have considered selling, now is a very favorable moment to have that conversation.

Del Mar — Waiting on Inventory

Del Mar remains the most undersupplied sub-market in my coverage area. The 92014 zip code has active listings running well below what I'd consider normal for this time of year. I'm aware of at least three Del Mar properties preparing to come to market in the next 30 days — two through Coming Soon, one likely off-market. These will absorb quickly.

La Jolla, Encinitas, Cardiff, Carlsbad

All four communities are showing steady buyer activity in their respective sweet spots. La Jolla Bird Rock and La Jolla Shores in the $2M–$4M range are the most active La Jolla sub-markets right now. Encinitas Olivenhain (larger lots, relative value vs. RSF) is getting renewed attention. Cardiff remains a seller's market — inventory is scarce and buyers who want to be in the 92007 zip code are competing for limited options.

  • La Jolla ($2M–$4M): active buyer pool, short days on market for well-priced homes
  • Encinitas/Olivenhain ($2M–$5M): LA buyer crossover, value appeal vs. RSF
  • Cardiff ($1.5M–$4M): very tight supply, sellers have pricing power
  • Carlsbad Aviara ($2M–$4M): steady absorption, golf course adjacency premium holding

"The market window for sellers right now is as good as it's been in several years. Don't overthink it."

Jon Granston
Jon Granston
Advisory San Diego · (858) 252-0307
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